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YESTER ART® PRIVACY POLICY
I.
PRIVACY POLICY - SUMMARY
  As use of the internet grows so does the need to protect personal information that is transmitted over it and understand how this information is being used by those that receive it.  As the owners and operators of YesterArt.com ("Website"),  we are providing this privacy policy to explain how we obtain, use and protect Non-Personally Identifiable Information ("NII") and Personally Identifiable Information ("PII"). Our practices are summarized below and explained in the full policy that follows this summary.
 
A.
WHEN WE COLLECT INFORMATION
 
1. WHEN WE COLLECT NON-PERSONALLY IDENTIFIABLE INFORMATION ("NII")
  When a visitor to our Website emails us, fills out forms, places orders or otherwise interacts with our website we may ask them to provide their name, email address and other Personally Identifiable Information.
2. WHEN WE COLLECT PERSONALLY IDENTIFIABLE INFORMATION ("PII")
 
a) When a visitor to our Website emails us, fills out forms, places orders or otherwise interacts with our website we may ask them to provide their name, email address and other Personally Identifiable Information.
b) On the internet, "cookies" are small files of information about a website visitor's interaction that the website stores on the visitor's computer. We use cookies  to help us understand our customers' and visitors' preferences based on previous or current website activity. This information helps us improve our products, services and website design.
 
B.
HOW WE USE NII AND PII THAT WE COLLECT
  We use the NII and PII that we collect to personalize our website users' experiences,  facilitate the handling of customer service requests, improve our website design, and for other productive purposes.
C.
HOW WE PROTECT NII AND PII THAT WE COLLECT
  We have incorporated specific practices and procedures into our operations to safeguard NII and PII during and after its submission to us. First, we scan our website daily for malware and vulnerabilities which are eliminated and remedied upon being located. Second, information that is submitted to us using our website forms is sent to us without the use of an outside, third-party intermediary which helps minimize the circulation of information that could be sensitive in nature.   Third, information submitted to our website during order processing is encrypted via Secure Socket Layer (SSL) technology as an extra precautionary measure to protect the transmission of sensitive data.  Fourth,  actual payments are processed through a secure gateway provider (such as Paypal) that specializes in such transactions instead of being processed or stored on our servers.  Fifth, your PII is safely stored behind a secured network that is only accessible by personnel with special access rights. Sixth, we will never give or sell  your PII to a third-party without your authorization to do so. Finally, we conduct our operations in accordance with some of the rules, policies and principles associated with the California Online Privacy Protection Act, Children Online Privacy Protection Act(COPPA ), Fair Information Practices, and the CAN-SPAM Act.
II.
PRIVACY POLICY - FULL VERSION
  This privacy policy, presented by Virtual Marvels, Inc. (“we”, “us”, “our”, DBA: "Yester Art®"), applies to the following website: http://www.YesterArt.com ("YesterArt.com", "Website"). As the owners and operators of YesterArt.com, we are providing this privacy policy to inform our Website customers and visitors how we use their Non-Personally and Personally Identifiable Information. Please read our privacy policy carefully to get a clear understanding of how we collect, use and protect your Non-Personally and Personally Identifiable Information.
 
A.
DEFINITIONS - TERMS THAT ARE USED IN THIS PRIVACY POLICY ARE DEFINED BELOW
 
1. "Cookie" and "Cookies" are small files that a website or its service provider transfers to a computer's hard drive through web browsing software. These files enable the website's or service provider's systems to recognize the web browser and capture and remember certain information. For example, cookies may be used to save the contents of a user's shopping cart so that if the user leaves the website and later returns, the shopping cart will still contain the items that the user had placed into it during their previous visit. Typically, Cookies may be disabled in the web browser's program settings.
2. "Non-personally Identifiable Information" or "NII" means information that may be related to a particular person but is insufficient to identify the person to which the information relates.
3. "Personally Identifiable Information" or "PII" as used in United States privacy law and information security, means information that can be used on its own or with other information to identify, contact, or locate a specific person.
B.
ABOUT THE INFORMATION WE COLLECT
 
1. The Information That We Collect And When We Collect It
 
a) Non-Personally Identifiable Information ("NII")
  When a visitor interacts with our Website We collect Non-personally Identifiable Information including statistical data such as page views, banner clicks and other information that is generated by visitors that interact with our Website.
While this data relates to specific visitor's actions it is not considered to be personally identifiable information since the actions are anonymous and do not involve the submission of personal information. 
b) Personally Identifiable Information ("PII")
  When a visitor to our Website emails us, fills out a form, registers as a member, subscribes to our newsletter, places an order, responds to a survey, or interacts with our Website in some other way, we may ask them to provide personally identifiable information including their name, email address, mailing address, phone number, credit card information and/or other details to improve our interaction with them and help us fulfill the purpose of their visit to us.
2.

How We Use The Personally Identifiable Information That We Collect

  We may use the personally identifiable information that we collect to:
 
a) personalize our Website users' experiences by delivering the types of content and product offerings that interests them the most;
b) improve our Website in order to better serve our Website users;
c) facilitate our handling of customer service requests;
d) notify our Website users about contests, promotions, surveys and other Website features;
e) quickly process our Website users' transactions;
f) send periodic emails to our customers regarding  their orders; and
g) send current and prospective customers notice of product and service availability, changes and other information.
3. How We Protect The Information That We Collect
  We have incorporated the following practices and procedures into our operations to safeguard the Non-personally and Personally Identifiable Information that we collect:
 
a)

We scan our Website daily for malware and vulnerabilities which are eliminated and remedied upon being located.

b)

Information that is submitted to us using our Website forms is sent to us without the use of an outside, third-party intermediary which helps minimize the circulation of information that could be sensitive in nature.

c)

Information submitted to our Website during order processing is encrypted via Secure Socket Layer (SSL) technology as an extra precautionary measure to protect the transmission of sensitive data. 

d)

Actual payments are processed through a secure gateway provider (such as Paypal) that specializes in such transactions instead of being processed or stored on our servers. 

e)

Your PII is safely stored behind a secured network that is only accessible by personnel with special access rights.

f)

We do not provide your PII to unaffiliated third-parties without your authorization to do so.

g)

We conduct our operations in accordance with some of the rules, policies and principles associated with the California Online Privacy Protection Act, Fair Information Practices, and the CAN-SPAM Act.

C.
RULES & PRACTICES AS THEY RELATE TO THE COLLECTION OF NII and PII
 
1.

About Cookies (defined in "A. Definitions (1)" above)

 
a)

How we use Cookies

 
1)

help remember and process the items in our customer's shopping carts;

2)

understand and save our Website user's preferences for future visits;

3)

keep track of advertisement statistics; and

4)

compile aggregate data about our Website's traffic and visitor interactions in order to offer better site experiences and tools in the future.

b) Cookie Warnings and Disabling Cookies
  You may choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You accomplish this through your web browser's (i.e. Internet Explorer) settings. Each web browser's interface differs, so refer to your web browser's Help menu to learn the correct way to modify your cookies. We honor do not track signals and do not track or plant cookies when a Do Not Track (DNT) browser mechanism is in place. Please note that disabling cookies may disable some Website features. Typically, these features are intended to enhance our Website users' experiences by increasing Website efficiency.
2. Third Party Disclosure
 
a)

Non-Personally Identifiable Information (defined in "A. Definitions (2)" above)

  We may provide third parties with non-personally identifiable  information that we collect for marketing, advertising, or other uses. We may allow third-party behavioral tracking that generates non-personally identifiable information.
b) Personally Identifiable Information (defined in "A. Definitions (3)" above)
  We do not provide your PII to unaffiliated third-parties without your authorization to do so. This practice does not apply to website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing our customers, as long as those parties agree to keep this information confidential. We may also release personally identifiable information when we believe such release is appropriate to comply with the law, enforce our site policies, protect the rights, property and safety of others and ourselves.
3. Third-Party Links
  We may include links to third party websites on our Website. These third party websites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked websites. However, since the integrity of our website is a top priority to us, we welcome feedback about the websites that we provide links to.
4. California Online Privacy Protection Act
 
a)

CalOPPA is a California state law that requires commercial websites and online services to post a privacy policy.

  The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with
whom it is being shared, and to comply with this policy.
b) In accordance with CalOPPA, we have adopted the following practices:
 
1)

users may visit our Website anonymously;

2)

once this privacy policy is created, we will add a link to it on our Website home page;

3)

our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above;

4)

users will be notified of any privacy policy changes on our Privacy Policy web page; and

5)

users are able to change their personal information by logging in to their account.

   
5. COPPA (Children Online Privacy Protection Act)
 

COPPA does not apply to us because we do not specifically market to children under 13. Nevertheless, we have provided information about COPPA below:

 
 

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

6. FTC Fair Information Practices Principles (FIPPs)
 
a)

The Fair Information Practices Principles (FIPPs) form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe.
Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

b) To be in compliance with Fair Information Practices we will take the following responsive actions, should a data breach occur:
 
1)

we will notify the users via email;

2)

within 5 business days we will notify the users via a Website notification; and

3)

within 5 business days we also agree to the individual redress principle, which requires that individuals have a right
to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have
recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.

6. CAN-SPAM Act
  The CAN-SPAM Act of 2003 is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
 
a)

We collect your email address in order to:

 
1)

send information, respond to inquiries, and/or other requests or questions;

2)

process orders and to send information and updates pertaining to orders;

3)

send additional information related to a purchased product and/or service; and

4)

market to our mailing list or continue to send emails to our customers after the original transaction has occurred.

b) To be in accordance with CANSPAM we agree to:
 
1)

not use false, or misleading subjects or email addresses;

2)

identify the message as an advertisement in some reasonable way;

3)

include the physical address of our business or site headquarters in emails;

4)

monitor third party email marketing services for compliance, if we use one;

5)

honor opt-out/unsubscribe requests quickly; and

6)

allow users to unsubscribe by using a link at the bottom of each email.

  If at any time you would like to unsubscribe from receiving future emails, you can email us at optout@YesterArt.com and we will promptly remove you from ALL correspondence.
D.
CHANGES TO THIS PRIVACY POLICY
  We reserve the right to update this Privacy Policy at any time. The most current version of the EULA is available on our website at this web address: http:\\www.yesterart.com\ privacy-policy.htm. Review it regularly to see the latest terms and conditions regarding the use of our Products, Software & Services. The "Date of Last Update" positioned at the top of the Privacy Policy provides the date of the last amendment. Click on the "Changes To Previous Version" link to see which section(s) were amended the last time the Privacy Policy was updated.
E.
YESTER ART® CONTACT INFORMATION
  If there are any questions regarding our Privacy Policy please contact us using the information below.
 
 

Email: licensing@yesterart.com
Mailing Address: Yester Art, PO BOX 142337, Gainesville , FL 32614
Phone: (352)354-3754

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